The Colin Kaepernick-Nike Boycott

Presented with limited commercial interruption by:

Alex Abad-Santos writing for Vox:

Americans destroying apparel they’ve already paid for to scold a multibillion-dollar company over an ad campaign that promotes rebellion but also is implicitly selling conformity: It sounds like deep-level satire. But that is the world we live in, and it crystallizes some specifics of how the internet outrage machine operates — and how Nike has already won.

I wish I could say I was surprised by the “level” of “outrage” or whatever but I can’t. Just as well, I’m sure Nike will do fine.

The punch line on this joke comes in two parts:


The irony here, of course, is that the Kaepernick ad is itself branding — and in reacting to it, its critics are ensuring that Nike is getting exactly what it paid for.