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How Facebook Ads Find You

If there’s one thing that people will never stop complaining about, it’ll be ads on Facebook. Well, I take that back. They’ll stop complaining when Facebook is out of business.

Have you ever wondered how advertisers ended up targeting you, as a Facebook user? I did, then I discovered a small feature that I don’t think many know about.

The next time you see a Facebook ad you don’t think is relevant to you, click that downward facing arrow in the top-right of the ad and click “Why am I seeing this?” You’ll see something that looks like this:

This little prompt tells you exactly what you need to know. In my case, I’ve highlighted why I saw an advertisement about criminal record sealing. As someone without a criminal record, I needed to know their criteria. As it turns out, this advertiser thinks everyone that drinks whiskey is likely to have a record. Way to generalize.

About the Author

A Seattle native, Johnathan has spent minutes scouring the globe for the best coffee, jerky, cheeseburgers, and whiskey. He's also writing about technology and often failing at being funny on Twitter.

Johnathan Lyman
Kenmore, WA,
United States
 
blogging, design, technology, software, development, gaming, photography