From Stephen Pulvirent at Hodinkee:
“We probably could have done this digitally, but we actually shot all of this practically in a studio” says Alan Dye, Apple Vice President of User Interface Design, of the motion faces. “What I love about the fact that we did this is that it’s just so indicative of how the design team works. It was really about bringing together some of our various talents to create these faces. There are of course art directors, and color experts, and graphic designers, but also model makers who helped build these structures that we would eventually, you know, set on fire.”
There’s a video, too, that’s frankly mesmerizing. It is so cool to watch (sorry/not sorry) how they accomplished this. Using real materials and filming them versus coming up with something on a computer lends credence to Apple knowing how to do something just that much better than what was required. I look forward to giving these a try soon.
(h/t Daring Fireball)